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brand's (noun)

См. также в других словарях:

  • brand name — noun a name given to a product or service • Syn: ↑trade name, ↑brand, ↑marque • Members of this Usage Domain: ↑Sectral (for: ↑trade name), ↑Xanax ( …   Useful english dictionary

  • brand name — ˈbrand name noun [countable] the name given to a product by a company so that the product can easily be recognized by its name or design: • The company s brand names include Izond, Lacoste, and Evan Picone. • Swatch is a well known brand name… …   Financial and business terms

  • brand equity — ˈbrand ˌequity noun [uncountable] MARKETING the value of a brand to the company that owns it and to possible buyers of the company. Brand equity is included as an asset on the balance sheet S of some companies, but some people think this is not… …   Financial and business terms

  • brand stretching — ˈbrand ˌstretching noun [uncountable] MARKETING when a company starts to use an existing brand name on another different type of product, hoping that people will buy it because they recognize the name: • Virgin, the most quoted example of brand… …   Financial and business terms

  • brand´er — brand «brand», noun, verb. –n. 1. a certain kind, grade, or make; the quality or kind (of goods) as indicated by a mark, stamp, or label. 2. a) a name or mark that a company uses to distinguish its goods from the goods of others; trademark.»The… …   Useful english dictionary

  • brand — I noun badge, colophon, copyright label, disgrace, earmark, emblem, hallmark, identification mark, identification tag, impress, imprint, insignia, label, mark, nota, owner s mark, owner s sign, piste, seal, sigil, sign, signet, smirch, stain,… …   Law dictionary

  • brand strategist — brand strategy UK US noun [C] ► MARKETING, COMMERCE a detailed plan for successfully developing and marketing a brand: come up with/implement a brand strategy »She said that the company plans to implement a new brand strategy early next year.… …   Financial and business terms

  • brand strategy — UK US noun [C] ► MARKETING, COMMERCE a detailed plan for successfully developing and marketing a brand: come up with/implement a brand strategy »She said that the company plans to implement a new brand strategy early next year. brand strategist… …   Financial and business terms

  • brand awareness — ➔ awareness * * * brand awareness UK US (also brand awareness) noun [U] ► MARKETING, COMMERCE the degree to which people are familiar with or prefer a particular brand: »The objective is to develop positive attitudes and build brand awareness… …   Financial and business terms

  • brand building — UK US (also brand building) noun [U] ► MARKETING, COMMERCE the process by which a company creates or improves customers knowledge and opinions of a brand: »Sustained and effective brand building is the key to improving volume and share… …   Financial and business terms

  • brand loyalty — noun Continued support by consumers of a particular brand rather than its competitors • • • Main Entry: ↑brand * * * brand loyalty see ↑brand, 1 • • • Main Entry: ↑loyalty …   Useful english dictionary

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